Social media has increased exponentially over the last decade. It is now an integral part of every marketing campaign. The key to an effective social media campaign is creating one that integrates seamlessly into the whole marketing mix.
However just partaking in social media communications is not enough. It's important to understand how to utilize social media to get the most return on investment and the most money in the bank. Social media shouldn’t strictly be used as a direct sales tool - it should be used as a cultivation tool.
Your social media communications need to add value to your Audience. People don’t follow organisations online if they don’t get something in return. We are talking about a soft-sell, not a hard-sell.
There are many different social media platforms available, each with their own features and benefits. KM Digital Marketing recommend that you consider the following elements. We review your current activities and profiles, and then make recommendations to cover the following areas:
- Platforms & Key Objectives
- Target Audience
- Communication styles /voice and content guides
- Metrics & Monitoring
Consider these stats...
Facebook users average between 29 friends (Japan) and 450 friends (Brazil) each with New Zealand having around 124 on average (UMR Research, May 2011).
Each month the average Facebook user spends seven hours and forty-five minutes using Facebook. Sixty percent of people using Facebook are willing to repost a product or service if they get a discount for doing so and 36% of Facebook users will post brand related content to their social networks without prompting.
Neilsen (neilsen.com, Oct 2012) says that the New Zealand population has the highest active reach with 79.8% of all online consumers using Facebook.
Facebook is just one of the tools you can use and one of many used in a successful integrated digital marketing strategy. The key to a successful digital marketing strategy is harnessing the power of the varous online tools available to leverage current marketing investments, build brands, and develop social capital that will result is measurable returns.